**LOCATION INFORMATION**

My music video for Context's song 'Drowning' will be filmed outside, during the night. It's all set on one location as I wanted the track and video to be based on present and future actions. This will make the music video appeal to the target audience by it's mise-en-scene, costumes as well as ways of meeting girls and the affections they show to females or males. The video will look sleek from the lighting. Different colours given off by street lights are warm which makes the narrative seem happy and give off a good feeling. Locations include;

• Prince of Wales RD - A busy, urban area with alot of lighting. Appealing to the target audience by nightclubs and a busy, youth atmosphere as well as the artist first laying eyes on our female character. Lighting also becomes a benefit from the clubs, shops and street lights. 
• Back Ally on Prince of Wales RD - Where we see our artist smoking, to make the audience aware that he's the artist, singing along to parts of the song. This could come across as him reminiscing over the girl he just met. 

**CONTEXT MC - DROWNING LYRICS**

Verse 1:
That day I’d have never know,
Listening to Mistajam rips in my headphones,
That you’d walk by, one of heaven’s own,
Erasing what’s before to run my life like Treadstone,
I don’t know if it was the song by the Weekend
Or the nutty bomb of MD
But her eyes had me feeling this way
Gripped I couldn’t look away

Chorus:

So I went and took a look into them,
and then I saw now
So I went and took a look into them,
I’m drowning now
- Trapped elated and hooked, breath had been took
Looking into them and I’m drowning now
- Coz I was captivated and hooked,
- Couldn’t help but just lose myself in one look
Could it really be this? Really be that I’m drowning now

Verse 2:

In one look I knew
That I could be the bloke to ring you when he’s out and misses you
Or ring your finger up and “Mrs” you
And this can be the first sight track she reminisces to
I dont know if it was the tunage by The XX
Or the text from my ex ending in an ‘XX’
But her eyes had me feeling this way
Gripped I couldn’t look away

Chorus x 3

**MUSIC VIDEO TREATMENT FOR CONTEXT - 'DROWNING'**

I imagined this music video to have an emotional effect on the audience as well as showing it through the character's eyes. The song is about the artists falling for a female just by looking into her eyes, a lusting moment.

I'm imagining the music video to have slow cuts due to the track being quite slow and calm. This could have a great effect because of the subject of the track and of the artist's way he's feeling. People often describe when they first 'lust' for someone has time almost standing still, not aware of your surroundings and just focusing yourself on this one person and I want these feelings to be put across in the music video. I'm also not wishing for the artists to sing into the camera like most artists of Context's genre do. Again, this is because I want to the artist to feel the emotions of lust and not being aware of people around him and just the female involved. Alot of close up's shall be used, of faces, eyes, hands and lips to show what the characters are doing as well as showing the emotion of lust and love. Establishing/wide shots shall be used to make the audience aware of the place they're in which will focus on target audience's urban landscapes. I'd also like this to be filmed at night, with most lighting coming from street lights, nightclubs, shops and cars. I feel like this would be appropriate as I can imagine the track to be better suited this way.

The track will be started off with an establishing shot of 3 out of the 4 characters walking down a street with the artist standing in the middle of the group. When the music gets close to the chorus, the 4th character (female) walks past the group with eye contact (POV shot) and then we witness the artist approaching the female character and then show signs of affection. alot of close up shots of his hands, face, eyes, lips and she accepts. Almost seems like a dream. He doesn't sing along to the song until we get a close up of them both, forehead on each other, looking into each others eyes to say "I'm drowning now". The second verse continues when she walks away and he follows behind. He ignores his friends, leaving them behind, she looks over her shoulder and smiles. Liking the attention. He ignores everything and everyone round him, dropping a CD of a band, which the song mentions and texts we see he fails to reply to. Chorus comes in again, with her still looking over her shoulder, turning around to smile, cuts back to the artists to say "I'm drowning now". As the song finishes we cut back to them both very close, kissing. extreme close ups of the artists lips saying "I'm drowning now".

I aim my target audience for this track for the ages between 16 - 30. The genre of the music (drum & bass/ pop) may appeal to an audience younger than 16, but they may have trouble in understanding the ways in which the male character acts towards the female. As the genre of music is very modern and new, it may not appeal to an elder generation, meaning they won't watch the music video. Between the ages of 16 - 30, we understand how easy it can be to act on lust to someone and understand the ways in people can react from it.

**CHOSEN SONG - LOUIS LA ROCHE - MY TURN**

For my music video, I've chosen French House producer, Louis La Roche and his track "My Turn". 

Moodboard for Music Video.

Planning our music video's is one of the most important proof's of evidence and helps create ideas and visuals for us to look back on while we make a storyboard for it. We need to make sure that our music track fits with our music video using stereotypes and alot of research.

When researching music video's that have the same genre as my track, I noticed that alot of these music video's use Urban Landscapes. The popular places for the video's I've seen for filmed in East London, Canary Wharf, train stations, modern block flats & walls with street art on them.

It is popular for stereotypical props to be used in music video's with a drum & bass genre. These props are dancing, BMX'ing & guns. Most Drum & Bass music video's that I've researched, work with a young generation and gang culture for their narrative. They believe that it spreads awareness for young children/adults to not go into a future of gang crime. Also, prom the pictures above, we notice the costumes are the same, using again sterotyped fashion of hoodies, tracksuits & trainers.

The narratives of some of the music video's I researched use our British Gang Culture to put a message forward. These narratives can be about anything where violence is used. Hanging around the streets during the day and night in a large 'gang' intimidates any passers by who do not want to get in their way, therefore becoming common pests. Using gang's in my music video will work well with my chosen music track as well as the stereotypical visuals of British gangs. 

Another popular choice of a mise-en-scene is to use Council Estates. Working with Urban Landscapes again. it's an easy and cheap way to shoot a music video. Again, it fits a stereotypical gang 'hang out' as well as providing alot of space for violence, fights and riots. It also has a colour scheme of grimy and de-saturated making it look dull and run down. If to be filmed at night, the flat lights would be on which would make it a very effective source of light id wanting to film at night.

Researching Influencing Music Video's.

Since choosing my music track "You're The Enemy" by Mirrored Theory, the next step is to research ideas that could help influence me into the filming. My first step into my research is to look at music video's which have the same genre of music to mine to see what kind of idea's and narrative story lines they include. My music track's genre is Drum & Bass, so I shall be researching British music producers and music video directors that focus on this genre.

Example - Watch The Sun Come Up (Devil's Gun Zeitgeist Remix)
Director - Ben Newman (2009)

This music video provides the audience with an Urban Mise-en-Scene, which is popular for Drum & Bass music videos. There are many landscape shots, shot using wide angle, panning & tracking. There are 3 main characters with 2 not coming in until half way through the video. The costumes used in the video, fit the stereotypical people who would listen to this music and would work very effectively in my own music video. Dancing is also a huge part of the music video and works well in this, with the main character dancing to the beat of the music.

DJ Fresh - Louder
Director - Ben Newman (2011)

Another music video that was directed by British Music Video Director, Ben Newman. This has a very different mise-en-scene, but works very effectively with the flamboyance that this video provides for the audience. It has a non conventional storyline, but as the music track is related to Drum & Bass, it's storyline features sports & hobbies of the stereotype's of the people who would listen to this music. It's an up-beat track which helps emphasizes the energy the characters are putting into the skating, biking & blading.  

Chase & Status ft. Plan B - End Credits
Director - Kim Gehrig (2009)

This is a very dark music video which tries and represents British gang culture. We come back to Urban Landscapes of subways, undergrounds, streets & buildings with most of the footage filmed in the dark. This could be a problem for me if I cannot get my hands on the correct lighting equipment. The Film Harry Brown features in this as well as the actor Michael Cane which helps promote the music video as well as using the storyline of the film to create this music video.

Magnetic Man ft. John Legend - Getting Nowhere
Director - Diamond Dogs (2011)

This is my favorite music video of the 4 and would be one I would get a huge influence off. It's another music video filmed during the night but light that is shown has been edited to make it brighter. If the audience hasn't researched into the music video itself, they would assume that this music video would be non-conventional, but when I researched into the video, I found out it has a HUGE meaning, using British gang cultures on bikes and representing them as the 'BMX riders of the Apocalypse'. The narrative creates an enigma code which I would like to make in my video.

Welcomer.