**MUSIC VIDEO TREATMENT FOR CONTEXT - 'DROWNING'**

I imagined this music video to have an emotional effect on the audience as well as showing it through the character's eyes. The song is about the artists falling for a female just by looking into her eyes, a lusting moment.

I'm imagining the music video to have slow cuts due to the track being quite slow and calm. This could have a great effect because of the subject of the track and of the artist's way he's feeling. People often describe when they first 'lust' for someone has time almost standing still, not aware of your surroundings and just focusing yourself on this one person and I want these feelings to be put across in the music video. I'm also not wishing for the artists to sing into the camera like most artists of Context's genre do. Again, this is because I want to the artist to feel the emotions of lust and not being aware of people around him and just the female involved. Alot of close up's shall be used, of faces, eyes, hands and lips to show what the characters are doing as well as showing the emotion of lust and love. Establishing/wide shots shall be used to make the audience aware of the place they're in which will focus on target audience's urban landscapes. I'd also like this to be filmed at night, with most lighting coming from street lights, nightclubs, shops and cars. I feel like this would be appropriate as I can imagine the track to be better suited this way.

The track will be started off with an establishing shot of 3 out of the 4 characters walking down a street with the artist standing in the middle of the group. When the music gets close to the chorus, the 4th character (female) walks past the group with eye contact (POV shot) and then we witness the artist approaching the female character and then show signs of affection. alot of close up shots of his hands, face, eyes, lips and she accepts. Almost seems like a dream. He doesn't sing along to the song until we get a close up of them both, forehead on each other, looking into each others eyes to say "I'm drowning now". The second verse continues when she walks away and he follows behind. He ignores his friends, leaving them behind, she looks over her shoulder and smiles. Liking the attention. He ignores everything and everyone round him, dropping a CD of a band, which the song mentions and texts we see he fails to reply to. Chorus comes in again, with her still looking over her shoulder, turning around to smile, cuts back to the artists to say "I'm drowning now". As the song finishes we cut back to them both very close, kissing. extreme close ups of the artists lips saying "I'm drowning now".

I aim my target audience for this track for the ages between 16 - 30. The genre of the music (drum & bass/ pop) may appeal to an audience younger than 16, but they may have trouble in understanding the ways in which the male character acts towards the female. As the genre of music is very modern and new, it may not appeal to an elder generation, meaning they won't watch the music video. Between the ages of 16 - 30, we understand how easy it can be to act on lust to someone and understand the ways in people can react from it.