As homework set by Mr Seal, we were asked to choose 3 Music Video's of our choice and to write a paragraph about it, using media context.
1. The Streets - Everything is Borrowed.
http://www.youtube.com/watch?v=j8BHL5SWX0Q
The Video for 'Everything is Borrowed' by The Streets uses a strong narrative structure through out the music video. It also uses Tzetvan Todorov's Theory of the story having a beginning, middle and end. The video starts off with a medium shot of a woman sleeping in bed, then a panning shot to the right, where we see the singer sitting down on a sofa. The room is dark and the only ambient light we see, is on the singers face from the window from the separation from the curtains. The equilibrium is quickly disrupted as he gets up, with the camera following him and him look tense. The jump cut to a man in the mirror in a car and him looking at his friend's watch shows the second party of characters, looking 'hard' and manly suggests that they're the antagonists of the music video. Though out the video me jump cut between both parties of characters which builds up to the disequilibrium which emphasizes on the antagonist party, demanding the singer to 'open the door'. From this point, we see alot of close up shots from the characters which shows the emotion of what's happening and how the Protagonist party is feeling. The disruption is shown using fast tracking shots as well as shallow focus on the Protagonist party to show the audience that they've lost control of the situation. The last scene is of the singer, singing the last chorus and using a tracking shot to back away from the character which develops into a master shot of both parties and the street showing what's going on and happening in that scene.
2. HURTS - Blood, Tears & Gold
http://www.youtube.com/watch?v=JBOEsQCdqpI
HURTS 'Blood, Tears & Gold' music video begins with a scene of a young ladies leg and as the music starts, lap-dissolve editing is used in time with the music, showing her washing her leg which creates an Enigma code. Through out the video, we see the leg getting shaved, washed again, stocking put on and a white long buckled shoe being put on, meaning the Enigma Code remains through out the video. Towards the end of the video, flashbacks of the leg from the start of the video are shown, with edited in shakes to create an uneasy tension. The whole video has been edited to Black and White which illustrates the depression of the song & lyrics. Through out the video, we jump cut to and from the leg and a band performance. They're put against a black screen and use non-ambient lighting to create a dark and unhappy feel. This relates to how the band is feeling as well as showing the darkness of the song itself. In the middle and towards the end of the music video, we have 2 scenes of a woman crying using a close up shot of her face so we're able to see all emotion on her face.
3. Elliot Minor - Time After Time
http://www.youtube.com/watch?v=n7AonYu2whA
Elliot Minor's 'Time After Time' music video, uses both band performance and a repetitive narrative structure. The story is based of the lyrics from the Chorus, making this a conventional music video. The footage showing the repetitive story-line is shown 3 times in total, with the second and third time showing realizations and the lead singer changing his actions to win over the girl in the video. Though out the video, the story is cut to a band performance where they're in a dark room and the use of ambient light is used to focus on the band. The dark room and bright light also shows the audience that they're stuck in a dark place or a physiological depression and wanting to break out of it (the light representing that).
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