3 Music Video's from Music Video Jam's 'Top 100 Music Video's of 2010'

As a piece of homework set my Mr Seal, we had to watch some music video's from the site Music Video Jam and write up on any 3 that we liked and why.

1. HEALTH - 'We Are Water' (#95)

I've already watched this video before as I'm a fan of the band. The Narrative of the music video is of the Lead Singer (if you knew of the band when you watched it) dressed up as a girl and running from a man with a sword. The music video lasts for 3mins 28secs, and for 1min 40secs we are witnessing him/her running away from the man. Most of the shots are wide angle so we're able to see both of the characters running with the gap between them. We have close up shots of the feet running from the start and of the face of both characters to see the expression in their faces from the situation they're in. After 1min 40secs, the victim falls to the ground and the attacker and chaser catches up with her/him and we witness the victim feeling helpless, attacking and killing him with alot of gore and blood. Editing included slow motion as well as dimming of the lighting (lighting is non-ambiant through out the whole music video). I like this music video

2. Gemini Club - 'Future Tidings' (#37)

I decided to write about this music video when I was attracted to the title of the track 'Future Tidings'. The characters featured in the music video are of a male and female. The title of the track works very well with the music video because of the heavy green screen editing work used in this. The characters used in this also try and create a futuristic feel by the male character dancing like a robot and the female is lying on the floor while moving her hands and arms about and edited in lines and triangles follow them about. The heavy editing used int this video creates a huge impact and is important for the message of the video for the title of the track. All lighting in this video is non-ambiant.

3. Hey Champ - 'Neveret' (#35)

Yet again, this music video has a futuristic style through out the whole video, but unlike the previous video, the unsual narrative structure of it leaves the audience to be confused. From the first time you watch it, you can see no real obvious meaning from it. The band feature in this video, dressed up in bright/white colours against the dark screen which makes them stand out and watch them peform with alot of wide shots to feature the whole band in as well as panning shots used to almost 'zoom' into the dark character on the chair (above). I like this music video as the idea's for it are a little bit strange but leaves the audience to remember the music video after as well as the track title and song.