Monday 11 July 2011

Moodboard for Music Video.

Planning our music video's is one of the most important proof's of evidence and helps create ideas and visuals for us to look back on while we make a storyboard for it. We need to make sure that our music track fits with our music video using stereotypes and alot of research.

When researching music video's that have the same genre as my track, I noticed that alot of these music video's use Urban Landscapes. The popular places for the video's I've seen for filmed in East London, Canary Wharf, train stations, modern block flats & walls with street art on them.

It is popular for stereotypical props to be used in music video's with a drum & bass genre. These props are dancing, BMX'ing & guns. Most Drum & Bass music video's that I've researched, work with a young generation and gang culture for their narrative. They believe that it spreads awareness for young children/adults to not go into a future of gang crime. Also, prom the pictures above, we notice the costumes are the same, using again sterotyped fashion of hoodies, tracksuits & trainers.

The narratives of some of the music video's I researched use our British Gang Culture to put a message forward. These narratives can be about anything where violence is used. Hanging around the streets during the day and night in a large 'gang' intimidates any passers by who do not want to get in their way, therefore becoming common pests. Using gang's in my music video will work well with my chosen music track as well as the stereotypical visuals of British gangs. 

Another popular choice of a mise-en-scene is to use Council Estates. Working with Urban Landscapes again. it's an easy and cheap way to shoot a music video. Again, it fits a stereotypical gang 'hang out' as well as providing alot of space for violence, fights and riots. It also has a colour scheme of grimy and de-saturated making it look dull and run down. If to be filmed at night, the flat lights would be on which would make it a very effective source of light id wanting to film at night.

Friday 8 July 2011

Researching Influencing Music Video's.

Since choosing my music track "You're The Enemy" by Mirrored Theory, the next step is to research ideas that could help influence me into the filming. My first step into my research is to look at music video's which have the same genre of music to mine to see what kind of idea's and narrative story lines they include. My music track's genre is Drum & Bass, so I shall be researching British music producers and music video directors that focus on this genre.

Example - Watch The Sun Come Up (Devil's Gun Zeitgeist Remix)
Director - Ben Newman (2009)
This music video provides the audience with an Urban Mise-en-Scene, which is popular for Drum & Bass music videos. There are many landscape shots, shot using wide angle, panning & tracking. There are 3 main characters with 2 not coming in until half way through the video. The costumes used in the video, fit the stereotypical people who would listen to this music and would work very effectively in my own music video. Dancing is also a huge part of the music video and works well in this, with the main character dancing to the beat of the music.

DJ Fresh - Louder
Director - Ben Newman (2011)
Another music video that was directed by British Music Video Director, Ben Newman. This has a very different mise-en-scene, but works very effectively with the flamboyance that this video provides for the audience. It has a non conventional storyline, but as the music track is related to Drum & Bass, it's storyline features sports & hobbies of the stereotype's of the people who would listen to this music. It's an up-beat track which helps emphasizes the energy the characters are putting into the skating, biking & blading.  

Chase & Status ft. Plan B - End Credits
Director - Kim Gehrig (2009)
This is a very dark music video which tries and represents British gang culture. We come back to Urban Landscapes of subways, undergrounds, streets & buildings with most of the footage filmed in the dark. This could be a problem for me if I cannot get my hands on the correct lighting equipment. The Film Harry Brown features in this as well as the actor Michael Cane which helps promote the music video as well as using the storyline of the film to create this music video.

Magnetic Man ft. John Legend - Getting Nowhere
Director - Diamond Dogs (2011)
This is my favorite music video of the 4 and would be one I would get a huge influence off. It's another music video filmed during the night but light that is shown has been edited to make it brighter. If the audience hasn't researched into the music video itself, they would assume that this music video would be non-conventional, but when I researched into the video, I found out it has a HUGE meaning, using British gang cultures on bikes and representing them as the 'BMX riders of the Apocalypse'. The narrative creates an enigma code which I would like to make in my video.