Thursday 25 August 2011

Music Video Research **Change of Song**

Since the change of chosen track, I didn't need to worry too much about starting from scratch. But I've decided to do some extra music video research that could influence my new track. It may be the same genre of music from my last track, but the song is more uplifting, heavier bass & alot more variety with singers and lyrics.

1. Nero - 'Promises' (2011)


This track is very similar to my new track, "One More Star" in the ways of featuring a girl singer and the emphasis on the chorus. This track uses it's technology and futuristic feel to make an unusual and space themed music video. The lyrics of the song so go with the visual video, but the audience may need to watch it more than once to really understand it. At the start of the video, we have a small section that last's for 30 seconds which a man and a woman talking, this leads to the audience questioning

2. Chase & Status ft. Delilah - 'Time' (2011)


This video differs to the last music video as this video has more of a narrative. The band do not feature in this video like the last video either, but the singer of the track does. Even though the track is very lively and uplifting, the video makes it come across as a sad and emotional song, expressed though the chosen genre, drum & bass. As the video is based on violence, the audience could say that the speed and loudness of the track could be related to why the director chose the topic of violence for the video.

3. Pendulum - 'Crush' (2009)


This track isn't similar to my chosen track by Olly B, but I like the storyline of this video and would be a influence in my own. It uses flashbacks, merged into the present of the video to show what life was like and how it is now. The use of different colour lighting shows which was past and which is present, makes the audience aware of the switch over. Red to show present (relating to anger) and white for past (dream & memory like).

4. Sunrise Inc - 'Still The Same' (2011)


As my chosen track is about a loss of a loved one, I thought about using the girl singer as a 'ghost' in my music video. From Sunrise Inc's 'Still The Same' video, it uses a faded and brightness edits to show the difference of being alive to being dead or non-existent. This will help me with the editing I could use in my own video to give it a dreamy and surreal look.

**CHOSEN SONG - LOUIS LA ROCHE - MY TURN**



For my music video, I've chosen French House producer, Louis La Roche and his track "My Turn".